This is a perennial which is commonly found in damp places and hedgerows throughout the country and flowers from July to September. It is a stiff, downy plant, sometimes growing to 1m high which has clusters of yellow, daisy-like flowers on branched stems. Each flower (15-30mm across) is comprised of numerous radiating ray florets and a centre of tubular disc florets. The leaves are heart-shaped, wavy edged and they clasp the upright stems, the lower ones withering by the time the plant flowers. This is a native plant which belongs to the family Asteraceae.
My first record of this plant is from 1979 when I identified it growing at Killoughter, Co Wicklow. The photographs were taken at Athy, Co Kildare in 2003.
If you are satisfied you have correctly identified this plant, please submit your sighting to the National Biodiversity Data Centre